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A sculpture of the same title preceded production of the print. The sculpture consists of a brass stand carrying a precious wooden box in which an etched silverplated plaque of the Tiffany advertisement rests on blue velvet and the "demand by the American unemployed" is gold stamped into the satin lined lid.
Tiffany & Co., the prominent New York purveyor of fine jewelry and silver, located on the corner of Fifth Avenue and 57th Street, with branch stores in San Francisco, Beverly Hills, Houston, Chicago and Atlanta, traditionally advertises its wares several times a week on the third page of The New York Times. Occasionally the space is used for editorial advertisements, which are said to be written by the company's chairman and chief executive officer, Walter Hoving. He owns about 17% of the stock. Tiffany had sales of $60 million in 1977. Thomas Hoving, the former director of New York's Metropolitan Museum is the son of the Tiffany chairman.
1977
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